Whether you're covering grays, trying a bold new look, or refreshing your natural color, hair coloring is one of the most transformative beauty treatments you can do.
Choosing the Right Hair Color
The most important step is choosing a shade that complements your skin tone:
- Fair/Light skin — golden blondes, light browns, soft reds, and ash tones work beautifully
- Medium/Olive skin — rich brunettes, warm caramels, auburn, and chocolate browns are stunning
- Dark/Deep skin — deep blacks, rich burgundies, dark chocolates, and bold fashion colors look incredible
Types of Hair Color
- Permanent hair color — fully changes your hair color and covers gray 100%. Lasts until new growth appears.
- Semi-permanent color — no ammonia, gradually fades over 4-6 weeks. Great for trying new shades without commitment.
- Temporary color — washes out in 1-2 shampoos. Perfect for special occasions or experimenting.
- Henna — a natural plant-based option that conditions while it colors.
Tips for Perfect At-Home Hair Color Results
- Always do a strand test 48 hours before to check for allergies
- Apply to dry, unwashed hair for better color absorption
- Use the included gloves — always!
- Start at the roots and work your way down
- Set a timer and don't exceed the recommended processing time
- Use a color-safe shampoo and conditioner after coloring
How to Make Your Color Last Longer
- Wait 48-72 hours before washing your hair after coloring
- Use sulfate-free, color-safe shampoo and conditioner
- Wash with cool water — hot water causes color to fade faster
- Deep condition weekly to keep color vibrant and hair healthy
Explore our full Hair Color Collection for professional-quality color products that deliver beautiful, long-lasting results at home.